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What is it that florists do?


Florists are the maestros of botanical beauty, curating a symphony of blossoms, ferns, and other floral elements, and orchestrating them into an array of delightful displays. They're not just reserved for grand spectacles, but are woven into the fabric of everyday existence, gracing intimate gatherings, enlivening living spaces, and businesses, or simply adding a burst of joy on a whim.

Their profession requires a keen artistic flair, a vivid palette akin to that of authors, painters, and composers. They sketch with petals and paint with leaves, creating masterpieces that stir emotions and ignite imaginations.

They stand at the crossroads of life's milestones, adorning our world during the joyous and the sorrowful alike. Be it a birthday bash, a wedding vow, a tearful farewell at a funeral, or any significant event, they provide the floral backdrop that frames our memories.

Just as flowers possess a unique blend of color, scent, and texture, florists too are an assorted bunch. Many are innovative and intuitive, wielding their craft with dexterity and finesse. Some, especially those running local businesses, embody the spirit of entrepreneurship, nurturing their trade with relentless vigor and ambition.

These artists, known by various names like floral designers, flower arrangers, or floral arrangers, are messengers of emotions. They guide their patrons in selecting the perfect floral expression for any occasion. From a birthday bloom to a Valentine's rose, a corporate gala centerpiece, or a funeral wreath, they provide floral vocabulary for every sentiment under the sun.


What is floristry?


Floristry is the artful dance between cultivating, caring for, and arranging flowers. It's about selecting the perfect blossoms, masterfully placing them in a creative order and setting them within containers such as vases, pots, or baskets. The end results vary, presenting themselves as bouquets, vase displays, sprays, wreaths, or even as the star of a dining table centerpiece.

Each arrangement is tailor-made, carefully crafted to cater to the unique preferences of each customer, hence why floristry often goes by the monikers of "floral design" or "floral art". Florists are like personal stylists for flowers, ensuring each bloom finds its place in the perfect arrangement.

Becoming a florist isn't just about having an eye for beauty, it also requires a wealth of knowledge in various fields. This includes designing various types of floral arrangements, caring for and storing fresh flowers, production and trading of flowers, and the sale and marketing of floral products.

So, what's in a day's work for a florist? They work their magic to create floral displays for a myriad of events. They transform both outdoor and indoor spaces into floral wonderlands tailored to the event's theme or client's desire.

In the world of floristry, there are two main types of floral designers. Some prefer working with a set catalogue of designs, which is especially handy when selling online or in-store. Meanwhile, others are more adventurous, creating their own unique arrangements. These florists often take on bespoke commissions for specific events.

Beyond the creative aspects, florists also play the role of caretakers for their floral inventory. They must be knowledgeable in handling and caring for a variety of flowers, foliage, and greenery, ensuring they remain fresh and vibrant for their time in the spotlight.


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